Cora

4th Year GDMA Case Study Project

Branding / Case Study

Project

Create a new identity that better serves the client, accompanied by a graphic standards booklet and supporting assets.

Background

Cora Breakfast and Lunch, a Canadian favorite since 1987, is known for fresh, healthy, and beautifully presented dishes. Celebrating the importance of breakfast, we serve vibrant meals in a warm, family-friendly atmosphere.

Cora logo with a smiling sun icon and the words 'Cora' in green, and 'Breakfast and Lunch' beneath in black.

Current Logo for Cora

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Visual Identity for Cora

Sliced lemon half with individual segments visible.
Logo with a lemon slice in the 'C' of 'Core' and the text 'Breakfast + Lunch' underneath.

Logo (Vertical)

Illustrations (Fresh fruits, Bacon strips, Sunny side-up eggs)

Egg Yolk Yellow

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Logo (Horizontal)

Rosemary Green

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Egg White

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Pattern of black and yellow graphic kitchen and food icons, including a fork, knife, lemons, slices, waves, and clocks.
A patterned design featuring circles with citrus slices, wavy lines representing water, and a fork and knife icon in the center.

Strategy + Solution

Cora Breakfast and Lunch’s rebrand celebrates the joy of wholesome, fruit-forward breakfasts while honouring its legacy as a beloved Canadian staple. Centered around the tagline “Let Cora Take You Back to Its Source,” the refreshed identity highlights quality ingredients, fresh produce, and beautifully presented dishes. A redesigned logo featuring “Breakfast + Lunch,” with an orange-slice “C,” and a deeper green palette paired with black and white broaden the brand’s appeal. Geometric illustrations and custom patterns of breakfast staples complete a look that feels fresh, simple, and true to Cora’s essence.