The Great Northern Ale Co.
Fictional Brand Creation Project
Branding / Packaging / Marketing Comms.
Project
Create a fictional beer brand and series that embodies the essence of Vancouver.
Background
The Great Northern Ale Co. is a local beer brand that screams the great outdoors, while keeping its home city, Vancouver, in mind. They created the Neighbouring Series, which began with three best friends—Fisher, Stanley, and Burnie—who lived in different neighbourhoods: Richmond, Vancouver, and Burnaby. All they wanted was to spend time together, but the distance between them made it challenging. Every weekend, they would meet in one of their cities, exploring and enjoying what that location had to offer. Yet, as each day came to an end, the thought of parting ways loomed over them. They couldn’t stand being apart—and that’s what inspired the Neighbouring Series. No matter how far away you are, you can still experience the essence of Fisherman’s Wharf, Stanley Park, and Burnaby Mountain.
Visual Identity for Great Northern Ale Co.
Logo (Vertical)
Steveston Water Blue
HEX: #56C2F0
R:87 G:194 B:240
Logo (Horizontal)
Pine Tree Green
HEX: #5B6F52
R:91 G:114 B:86
Dark Birch Brown
HEX: #89A992
R:185 G:169 B:146
Deep Sea
HEX: #4F6D7A
R:79 G:109 B:122
Dark Pine
HEX: #435533
R:67 G:85 B:51