The Great Northern Ale Co.

Fictional Brand Creation Project

Branding / Packaging / Marketing Comms.

Project

Create a fictional beer brand and series that embodies the essence of Vancouver.

Background

The Great Northern Ale Co. is a local beer brand that screams the great outdoors, while keeping its home city, Vancouver, in mind. They created the Neighbouring Series, which began with three best friends—Fisher, Stanley, and Burnie—who lived in different neighbourhoods: Richmond, Vancouver, and Burnaby. All they wanted was to spend time together, but the distance between them made it challenging. Every weekend, they would meet in one of their cities, exploring and enjoying what that location had to offer. Yet, as each day came to an end, the thought of parting ways loomed over them. They couldn’t stand being apart—and that’s what inspired the Neighbouring Series. No matter how far away you are, you can still experience the essence of Fisherman’s Wharf, Stanley Park, and Burnaby Mountain.

Visual Identity for Great Northern Ale Co.

A stylized mountain with the sun rising behind it and the letters 'TGN' written on the mountain, with two small trees at the base.
Logo of The Great Northern Ale Co., featuring stylized mountains, a rising sun, and pine trees.

Logo (Vertical)

A stylized depiction of a fingerprint with intricate ridges and a chiral pattern in brown lines on a black background.
Cartoon octopus wearing a sailor hat and holding two lit bombs.

Steveston Water Blue

HEX: #56C2F0
R:87 G:194 B:240

Logo (Horizontal)

Illustration of blue squiggly lines against a black background.

Pine Tree Green

HEX: #5B6F52
R:91 G:114 B:86

Dark Birch Brown

HEX: #89A992
R:185 G:169 B:146

A cartoon-style icon of a fish enclosed within a pentagon shape, using shades of blue and black outlines.
A cartoon bear wearing a red knit hat, holding a smoking matchstick in each paw, surrounded by four glow flies.
Cartoon raccoon wearing a green explorer hat, with glowing stick torches in each paw.
Illustration of a gardening trowel and a small potted plant with two green leaves.

Deep Sea

HEX: #4F6D7A
R:79 G:109 B:122

Dark Pine

HEX: #435533
R:67 G:85 B:51